615-721-2577
2550 S Decker Lake Blvd. Ste. 22,
West Valley City, Utah 84119
Implants, Full Arch, Full Mouth, Cosmetic, Ortho, etc
Specialty cases are the most fulfilling for you and life changing for your patients. They also are the most profitable, enabling your practice to thrive and better serve even more patients. But sometimes, it can be really hard to find new specialty cases and help patients feel confident enough to make the investment in themselves and choose you to provide the treatment. Whether you’re looking to do more implants, full arch, cosmetic dentistry, orthodontics, etc., you should be seriously considering a magazine.
Ready to find high-end, quality cases?!
Check out our FAQs page. If you still can't find what you're looking for, give us a call.
615-721-2577
“Rocky and team have always been very timely and talented in creating and executing print for my practice. Their costs are very low and my returns over a decade have been exceptional. Super great to work with and their knowledge and focus on the dental industry is impressive. I highly recommend them to any dentist looking to find high-end, quality new cases.”
Dentist
We were surprised how inexpensively American Marketing printed and mailed our 100,000 magazines. Quite a bit cheaper than other places we looked. The process has been really simple and straightforward and they held our hand through every step of design and creation.We were also pleasantly surprised at how much knowledge and experience their team had about the dental industry. It made us quite comfortable as we did this investment in our practice to focus on more high-dollar cases this year. We highly recommend using them!
Dr. Eric Cornelius Dentist* Best value for High Production Cases
Before you commit to anything, we take the time to conduct a deep-dive market analysis so we know what you really have to work with in your market. Together we’ll learn how much opportunity exists and what really makes sense. Once we know that and confirm the magazine is a good fit for your objectives, and that your optimal area is available, we’ll outline your plan. Our magazine is about the cost of mailing a couple of postcards and substantially less than what dentists have been paying for magazines for years even though our program includes so much more to make sure you get the very best results.
We know you want and need your time to be focused on your patients and practice, so we make the magazine process as simple as possible. That said, there is a great deal that goes into creating a magazine that helps the reader decide that you are the best choice to give them life changing results they want, as well as helping them feel confident enough to make the commitment to move forward, and finally, that they can afford it.
Implants, All-on-X, and High-Arch Production
As such, we derive such data through the research that we use to create each magazine. Also, we will conduct surveys with some of your current patients that fit the target markets we will be working with to bring on as new patients.
As each magazine is custom to the specific practice we are working with, we require pertinent information unique to your practice, as well as services and the benefits of going to your practice. We obtain this information via interviews and a questionnaire about your practice, your philosophy, and your strengths.
Beautiful photos and videos are part of your physical magazine and e-magazine's success. We will come to your office for a professional custom photo shoot to get the distinctive photos of the doctor, the staff, and some patients who will provide photos and video testimonials. We will even shoot various scenes of the staff and doctor at work and interacting with patients.
We create and design custom content specific to your magazine. In large part, this is based on marketing research, interviews, surveys, what we know works historically, and your preferences. You will be provided a low-resolution PDF of the magazine for your approval before printing, and you will have an opportunity to give us any revisions you want. You will be able to make up to two rounds of major changes to the design and copy. Usually, this is more than sufficient. Any extra changes are subject to further charge at our preferred client rates (currently $95/hour).
Once we have final approval from you on the magazine copy and design, we will print, bind, and trim the approximately 8 ½" x 11" semi-gloss, 12-page, full-color magazines. Following the printing, we will address and certify each mailing with the post office before sending them out to the targeted recipients.
We do a Deep Dive Market Analysis comprising both data from your practice management system and our map and demographic data. Together, we will dial in the very best prospects and neighborhoods. Then we structure the mailing plan based on what has been proven to deliver the optimal return on investment.
Each magazine is sent with a unique call tracking number. We also analyze your new patient data to find those patients that call you from your website or other number instead of the number on the magazine. All that data is compiled on a dashboard you have 24/7 access to so you can see the results. In addition, we provide all of the tracking of your e-magazine as well as QR codes we leverage and Informed Delivery data from our partnership with the USPS and those digital efforts.
If your practice is ready to focus efforts on adding more large specialty cases, or you are just curious, you owe it to yourself to explore the most effective program to accomplish your objectives. Give us a call and we will help you determine if your practice is a good candidate. We will even conduct a complimentary deep dive market analysis of your practice to see what opportunity you have in your market. Together we will clearly see whether or not a magazine should be a part of your strategy.
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Our mission is to provide solutions that deliver our clients the best return on their investment as simply as possible.
That means we focus on efficiency. Keeping our costs low and our production streamlined. Passing the savings on to you and augmenting that with decades of marketing experience and advice to help you get the best results from your campaigns.
Monday: 8am – 5:30pm
Tuesday: 8am – 5pm
Wednesday: 8am – 5pm
Thursday: 8am – 5pm
Friday: 8am – 5pm
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"I have loved my experience working with Rocky and having American Marketing printing all my dental marketing pieces. Over the last 13 years they have been very conscientious and detailed, and always available to take my calls. I have been able to add regular, quality patients to my practice which has allowed me to grow quickly. Thanks American Marketing!"
Dr. Glen Stephenson Dentist