Specialized Magazine Program

• Local Market research, competitive analysis, and practice surveys (Including a survey from some of your current patients most like your target market)
• Practice & Doctor Interviews
• Professional custom photo shoot at your office of all needed photos
• Custom content creation of the magazine
• Custom creative design of the magazine
• Magazine printing of 8”x11” semi-gloss, 12-page, full-color magazines
• Magazine addressing & postal certification
• All postage & postage costs
• Custom mailing list targeted by courier mailing routes
• Unique call tracking number on magazine
• All costs for 10 months of distribution via USPS Marketing Mail by courier mailing route

Market Research. Data drives success.  As such, we derive such data through the research that we use to create each magazine.  Also, we will conduct surveys with some of your current patients that fit the target markets we will be working with to bring on as new patients.

Practice & Doctor Interviews.  As each magazine is custom to the specific practice we are working with, we require pertinent information unique to your practice, as well as services and the benefits of going to your practice.  We obtain this information via interviews and a questionnaire about your practice,  your philosophy and your strengths.

Professional Custom Photo Shoot.  Our photos are part of your magazine’s success.  We will come to your office for a professional custom photo shoot to get the unique photos of the doctor, the staff, and some patients who will give testimonials necessary for the magazine.  In addition, we will shoot various scenes of the staff and doctor at work and interacting with patients.  

Custom Content Creation & Design.  We create and design custom content specific to your magazine.  In large part this is based on the marketing research, interviews, surveys, what we know works historically, and your preferences.  You will be provided a low-resolution PDF of the magazine for your approval before printing and you will have an opportunity to give us any revisions you want.  You will be able to make up to two rounds of major changes to the design and copy.  Usually this is more than sufficient.  Any extra changes are subject to further charge at our preferred client rates (currently $95/hour).

Magazine Printing, Addressing, & Postal Certification.  Once we have final approval from you on the magazine copy and design; we will print, bind, and trim the approximately 8 ½” x 11” semi-gloss, 12-Page, full color magazines.  Following the printing, we will address and certify with the post office each mailing before sending them out to the targeted courier routes.

Custom Courier Route Distribution.  We create a custom courier route distribution plan to distribute your magazines to your target demographics through USPS Marketing Mail.   We will pick the exact post office routes based on specific demographics such as median household income, median household value, & age.  We will distribute your magazines per the table below.

Unique Call Tracking.  Each magazine is sent with a unique call tracking number that will be live for the entire campaign and for 12 months thereafter.  If you desire the number beyond that it can be ported to you free of charge and you can maintain it from that point on.