The American Marketing Process

1. Design Your Document

Variable Data Printing is a simple process. It starts by creating a static print document. 

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2. Upload Customer Data

Next, upload the data you would like to incorporate on your static print without using any complicated software. 

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3. Approve Your Print

Lastly, we take care of combining your print and data. All you need to do is approve before we print.

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Opportunity to move beyond “junk mail”

Variable data printing can be an especially powerful tool for direct mail applications. Direct mail has been proven to be the most effective marketing tool available, even in the internet age. Think about it: The mailbox is immune to spam-blockers, pop-up blockers, caller ID, the fast-forward button and the mute button. As long as people open their mailboxes, there is an opportunity for you to communicate with them. Cater your message directly to the reader, and you have a very unique opportunity indeed.

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Saves time and money.

Variable data printing is also a faster, more economical way to print. Consider the following:

  • Print only as many as you need (depending on the size of your database).
  • Test-market a piece with a partial selection of your database, adjust the piece based on response rate (or leave it unchanged) and finish the run at a later time.
  • Print addresses directly on the piece… there is no need for labels, hand-addressing, etc., thus reducing mailing costs and speeding up the fulfillment process.

But the true value of personalized printing lies in the greatly increased response rates that it generates.

Web-driven-print (and vice-versa)

Database-driven print also opens the door to new opportunities in cross-media marketing. In addition to unique printed pieces, database information can be used to automatically generate personalized URLs (PURLs) and e-mails which, for instance, can be used to collect more information from the customer (via questionnaires, online order forms, contests, etc.), which can then be used to generate follow-up printed pieces. Before you know it, your customers are actually marketing you to themselves!
Getting started
We recommend that you first “Test Drive” Variable Data Printing with a relatively simple project:

  • Send personalized thank-you cards, special offers, or other direct marketing materials.
  • Select a test sample from your database for customized mailing and measure the results against conventional print.

Prove it to yourself: It works!

Next Steps…

Create your personalized direct mail piece to increase your response rate up to 300%!